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Only knowledge is permanent in this world & our endeavour is to spread as much as we can for the betterment of the society.
यदा किञ्चिज्ज्ञोऽहं द्विप इव मदान्ध: समभवम्
तदा सर्वज्ञोऽस्मीत्यभवदवलिप्तं मम मन:।
तदा मूर्खोऽस्मीति ज्वर इव मदो मे व्यपगत:॥
When I had little knowledge, I had become blind by pride like an elephant (during rut). Then my mind was proud , thinking that I am an omniscient. As and when I realized bit by bit in the association of wise men, my pride waned like a fever, as I came to know that I was a fool, actually.
A Sanskrit Shloka on "Association with learned men"
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Technically it comes into the category of OOH, BTL mediums. From the advertising perspective when compared to the other OOH and BTL mediums this medium comes under Branding where in the Brand gets repeated attention and a buzz is created. It targets the decision making consumers and plays a vital role in helping them choose a brand for their needs. When compared to other mediums in this genre, ONLY this medium changes the psychographics of the consumers.
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|Asked: 5/11/17, 7:45 AM|
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|Last updated: 5/11/17, 7:47 AM|